Utah County Survey Results
DISCLAIMER: The following results are from a recent Provo Buzz survey. The results consist primarily of Provo Buzz readers and active locals online. While these results are a small representation of local opinions, it should not be taken as an official representation of Utah County.
Recently Provo Buzz ran a small survey among online readers to get a feel for how life is in Utah County. 90% of those who took the survey live right here in happy valley and the number of surveys that were taken exceeded our expectations. Thank you to all of you who took a few minutes to answer some questions! This data has been a huge help to us and will help Provo Buzz improve its content and direction to reflect what you guys want. So, lets get to the results!
We can see that Provo Buzz has a very well balanced readership of both men and women, with males slightly taking the lead. It also helps to know this as we look at further data knowing one gender isn’t dominating the outcome.
This was one of the more surprising results. Despite living in one of the country’s most conservative areas, majority of those who took our survey identified themselves as liberal or moderate. Provo Buzz makes great efforts to not play politics and allow the users to be the voice which may be one of the reasons it has had success among various political parties.
Despite local elections being blown off by many citizens, this survey confirmed that a large portion of the public still follows local politics and elections to some degree. “1” was not caring at all and “5” was actively following elections.
This was a tough question to ask. There is so much going on in Downtown Provo, yet there is so much more people want. This survey only had a few options. However the clear winner was people want more nightlife. Bars and clubs are things locals want to see more of. Among the “other” requests were things like “less Nu Skin”, “more shops”, and “bike lanes”.
This sounds like a dumb question, but I’ve talked to a lot of people (generally older) who don’t want to see Provo grow into a bigger city. When I say bigger I mean higher population, taller buildings, more businesses, more retail, etc. However, the results clearly showed that locals want Provo to be bigger, and it looks to be heading that direction.
Ever since Provo Buzz first announced that there would be a gay pride festival in Provo, we have been the center of several national discussions. Many are surprised that Provo would have one, but even more are excited to see it happen. Despite what stereotypes people have on Utah Valley, the results showed that locals are generally very supportive of the cause and are happy to welcome more diversity to the growing city.
Do you have a restaurant in Utah Valley? If you don’t you should. Results showed that most locals anywhere from a few times a month to 2-3 times a week. Only 4% claimed to eat out less than once a month.
Utah Valley has a strong stereotype of being full of cheap families who live off of coupons. 67% of those who took our survey don’t care if they have a coupon or not. I’d like to see some data on both Salt Lake County and national data of the same question to see if that other 33% is high or low compared to the average.
Now we get to the news. How do most people consume it? Our survey shows that the desktop is still king, but not by much. While desktop still rules the internet, the mobile/tablet viewership is growing a lot faster than desktop. It won’t be long until majority of locals consume news primarily on their phone/tablet.
Utah Valley likes to stay informed, at least those that took our survey do. 44% look up local news at least once a day and 28% look at least a few times a week. This is a great sign that locals really do care about the area they live in.
So which media site rules them all? Not surprisingly, KSL dominates with 24% of the vote. KSL was the first big Utah media outlet to embrace the internet and they have done a fantastic job at it. I wish more local outlets did the same. Coming in behind the rest was The Daily Herald. The struggling newspaper had only 10% claim to read it more than once a week. While I’m sure this survey was skewed a little bit by being hosted on Provo Buzz, I was still really surprised to see so many people claim Provo Buzz as one of their active local sources and thank you all for the support!
So there you have it. What results surprised you the most? Leave your thought in the comment section below!