A Fresh Start for Lolo’s Fresh Food Warehouse
Residents who have lived in Provo for more than a few years know that the property just north of Cafe Rio (2250 N. University Parkway) has had a hard time keeping tenants. First a Food 4 Less, then a Buy Low Market, the casual passerby might assume the 61,000 square foot property was destined to host failed businesses. But Lolo’s Fresh Food Warehouse, a new supermarket that boasts fresh, Utah-grown produce at competitive prices, might be here to stay.
Turns out, Lolo’s isn’t as new as it seems. Provo residents, Jerry and Connie, built the original Provo Food 4 Less in 1985 on a foundation of quality products with low prices. The company was soon bought out, and the ideals Food 4 Less were founded on supposedly flew out the window when new owners took over. Provo’s Food 4 Less soon closed. 25 years later, Connie and Jerry are back in the same building with the same ideals and a new, fresh brand (Food 4 Less is still owned by the same owners, hence the new name).
The warehouse offers fresh, local produce at “the best prices in town”, and a no frills attitude (which probably contributes to its low prices). At the grand opening on June 21, Lolo’s offered a free bag of groceries to the first 100 customers to walk through their doors.
Anybody who went to the old Food 4 Less will recognize these old bins. These bins are one of the most recognizable features of Food 4 Less and they made it into the new Lolo’s setup.